Audience

Collectively, Newspapers Atlantic members distribute 400,000 printed newspapers across more than 300 Atlantic Canadian communities. They receive over 650,000 weekly website visitors and connect with one million social media followers.

Local newspapers are a trusted source of information in communities across Canada. They continue to be the preferred source for local news and information, with a clear preference for the printed product. Local information is the main reason for reading community newspapers, followed by local events and advertising.

Newspaper Atlantic members and their websites are hyperlocal. They effectively represent the communities they serve. And they are able to target these communities like no other medium.

Advertisers want their ads to be noticed.

Local Journalism reaches consumers in a trusted environment. 

Readers are engaged and receptive to content (including ads). Consumers notice the ads in newspapers. 

Local Journalism consistently out-performs other media on engagement measures.

• It is trustworthy.

• Readers feel a personal connection with the medium.

• It enhances reader interaction with others.

• It operates in an ethical manner and has the public’s best interest in mind.

• The news it contains comes from reliable sources.

• It employs well-trained and knowledgeable journalists.

• It provides the news impartially.

• Its news content is believable.

• It contains informed commentary.

Newspaper ads (printed or digital) are the most trusted of all ad formats.

Nine out of ten Canadians read a newspaper in print or digital format every week!